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NEW STUDY LOOKS AT EFFECTS OF SENSORY MARKETING TACTICS

MARKETING TACTICS If you’ve ever picked up a product and took note of how it feels in your hand, you understand the power of sensory marketing. Manufacturers understand it too, which is why tactile information like the famous contour of […]

Five Effective Ways to Build a Strong Online Reputation

Five Effective Ways to Build a Strong Online Reputation   Online review sites now give customers the power to write a public review of your business at any time, making many business owners feel completely defenseless against the potential onslaught. […]

Signs of U.S. Deflation by Pete Prestipino

Signs of U.S. Deflation by Pete Prestipino Adobe’s pricing data for consumer goods in April 2016 shows signs of deflation in the U.S. economy. The April report shows month-over-month deflation between 0.2 and 2.4 percent for all categories Adobe is […]

The Best Resume Format for Marketers

Most executives say they still prefer to receive resumes in a PDF or Word document from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group. The report was based on […]

How to Improve your Website’s Search Results Pages in 15 Ways

Search Results Pages With more and more shoppers understanding how a website should operate – and growing frustrated when it doesn’t meet those expectations – retailers cannot afford to ignore their site search and how it helps visitors complete their […]

Avoid These Major Google AdWords Mistake

By James Callahan, Max Burst :: Google AdWords campaigns are a popular and effective way to promote a website. These keywords work to promote the popularity of a website online and increase the traffic to it. Google AdWords are quite […]

Eight Ways Planning Will Make You a Better Content Marketer

Eight Ways Planning Will Make You a Better Content Marketer As a marketer, you know the industry is a mixed bag of talent. Some marketers are creatives, others are Type A planners operating on the assumption that everything should follow […]

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