Sportsbook SEO and Marketing

Sportsbook SEO and Marketing

The online gaming and online sportsbook vertical is rightly considered to be one of the most competitive business markets from more than an SEO point of view.
On every front the gaming industry is one of the most challenging industries on or off line.
Not only is it highly competitive with competition from public companies, government organizations and major news outlets, there are thousands of savvy affiliates in direct struggle with the private, regulated Sportsbook providers themselves.
We have been involved in the gaming industry and Sportsbook marketing since 2002. Below we have provided a brief overview of our experience in the the gaming space including highlights, acquisition milestones, search ranking and business development achievements.
Beyond simply providing SEO strategies & tactics, We have developed a number of long term strategic marketing plans which go far beyond SEO but encompass other tactical marketing channels such as:
1. Social Media Engagement and Conversion Strategy
2. Paid Search Management across numerous networks and channels
3. Affiliate Marketing Strategy and Execution
4. Email Marketing Strategy and Implementation
5. Web and Conversion Analytics
6. Conversion Rate Optimization
7. Sports Marketing campaign strategy and execution
8. Google News Optimization
9. Online Press and Public Relations
10. Video Marketing and Conversion Optimization
11. Podcasting Strategy and Distribution
12. Landing Page Optimization
SEO is only the beginning of the process and one tactic in an arsenal of Internet Marketing Strategies which lead to an increase in online sales (otherwise known as the Joined and Depositing customer).

More SEO Speaking Engagements

Sportsbooks and Poker have a distinct benefit over other forms of online gambling such as Casino and Racebook. In one word: content.

SEM Corps Sportsbook SEO Services

SEM Corps Sportsbook SEO Services

Sports and Sportsbooks in general have a near endless source of material for content marketing programs.
Of the four channels: Sportsbook, Casino, Poker and Horse Racing – the sportsbook has the best chance to create an authority site which can acquire a new customer via content.
After seven years we have the scars to prove our time in the world of Sportsbook and Gambling SEO. As I mentioned earlier I will list some highlights here. For more information you can visit Honeypot Marketing, check out my LinkedIn profile or view my detailed profile page here.
Sportsbook A
1. First in house SEO for Sporstbook A, later made “Web Manager” and a member of the Senior Management Team,
2. Oversaw the development of the Internet Marketing Team including all hiring, team structure and budgetary issues.
3. Provided 2 years of Strategic Planning and SEO execution.
4. Key stakeholder in a major overhaul of the Sportsbook A Website.
5. Created an SEO strategy which saturated the Search Engines and provided them with over 100 top 3 rankings across 3 search engines.
6. Implmented Web Analytics and Omniture Site Catalyst.
Sportsbook B
1. Created their entire SEO Strategy and built their Internet Marketing Team.
2. Create 2 years of Strategic Internet Marketing Plans.
3. Key stakeholder in a major redesign of their website.
4. Key stakeholder in Campaigns throughout the sports season.
5. Implemented a highly successful podcasting strategy.
6. Hired and mentored a young team which continues in place today (very successfully I have to add).
7. Top Terms: Sportsbook B – when I started with Sporstbook B they were ranked #76
8. Top Terms: “sports betting” #1 (currently #4)
9. Top Terms: Football Betting #1 Google US
10. Top Term: Baseball Betting #1 Google US
11. Top Term: Basketball Betting #1 Google US
Sportsbook C
1. Worked with them in a limited consulting capacity.
2. Provided strategic SEO and site structure direction.
Sportsbook D
1. Created a portal and subdomain strategy.
2. Implemented content and linking guidelines.
3. Successfully captured niche markets for an otherwise small operation.
That’s the brief summary of our Sportsbook, Gaming and Online Gaming experience – as I mentioned these are simply highlights of my gaming marketing experience.
If you’re ready to make your marketing efforts show bottom line results, simply contact ud and we can discuss in further detail.

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